The Tale Behind One of Instagram's Largest Accounts: The Story of Pubity.

This article dives into the rise of Pubity, the social media giant followed by millions of Gen Z users. From its humble beginnings in 2014, when co-founder Kit Chilvers created the account during the World Cup after a football injury, to its explosive growth with viral content and footy memes, Pubity has become a dominant force in digital publishing. The article explores how Chilvers and Iryah Williams turned a passion project into a full-time career, revolutionizing the way content connects with young audiences.