FIRST EDITION RELEASING SOON

The Tale Behind One of Instagram's Largest Accounts: The Story of Pubity

This article dives into the rise of Pubity, the social media giant followed by millions of Gen Z users. From its humble beginnings in 2014, when co-founder Kit Chilvers created the account during the World Cup after a football injury, to its explosive growth with viral content and footy memes, Pubity has become a dominant force in digital publishing. The article explores how Chilvers and Iryah Williams turned a passion project into a full-time career, revolutionizing the way content connects with young audiences.

DAILY WAFFLES!

Atharva Chokhani

6/4/20251 min read

What's one account followed by practically everyone under the age of 20 on Instagram? Pubity. Even though you may not recall the name, everyone has definitely seen one of their posts. With 130 million+ followers and billions of views, they essentially show us when Gen Z hustle can achieve. 💯

Their journey started in 2014, with a footy injury. Founder Kit Chilvers was injured during the 2014 World Cup, and decided to channel his passion into football content online. For him, it was like a game. ⚽️

As they grew, Kit brought in one of his friends, Iryah Williams on board. Together, they started posting viral footy memes and news daily, making them into a content machine.

Around 2016, they hit a million followers. Around this time, a huge media company slide into their DMs, probably not aware of the fact that they’re talking to a bunch of 16 year old’s still giving their GCSSEs,

Fast forward to today: Pubity is a media giant making thousands of dollars each month,running some of the biggest Instagram accounts on the planet. They found the secret formula - no boring news, only real, relatable content.

This is what Gen Z hustle looks like
Even we at The Daily Waffle are taking notes 🤔

The Tale Behind One of Instagram's Largest Accounts: The Story of Pubity

More Stories....

Engage